Escrow

The number it owns

Obligations that pass unowned

$20

Real estate agents

8 skills 6 routines

Buy Escrow, $20

Install by pasting: the kit is in your download.

Last updated

Connects to

  • HubSpot or a Google Sheet as the CRM
  • Gmail
  • Google Sheets
  • Google Drive
  • Slack
  • browser

What it never does

  • Pick a winner when six systems hold different versions of a date
  • Keep a date without its anchor, its unit and the clause it came from
  • Count a commission as earned without a settlement statement

In the box

  • /onboardThe interview to run before you enable a single routine.
  • /date-ladderTurns an executed contract into a ladder of dated obligations that can be checked by someone who was not there.
  • /date-reconcileThe skill for when sources disagree, and in a transaction they disagree constantly.
  • /lead-first-touchSpeed is the easy half. The hard half is that a fast reply to the wrong person, about the wrong property, in the wrong words, costs more than a slow one.
  • /lead-cadenceFollow-up, keyed to why the lead is quiet rather than to how long they have been quiet.
  • /closing-runwayThe last three weeks, where the dependency chain is long, the escalation targets keep office hours, and the largest single financial risk in residential real estate lives.
  • /commission-trackThree buckets that never blend, and a settlement statement as the only evidence that anything was earned.
  • /explainWhy this is the date, and why it was flagged.

Routines

RoutineWhen
New lead watchEvery 15 minutes through your business hours, seven days a week
Daily deadline sweepDaily at 07:00, including weekends and holidays
Cadence reviewTuesdays and Thursdays at 08:15
Closing runwayDaily at 13:30, seven days a week
Weekly pipelineSundays at 17:00
Monthly close and broker file auditThe 5th of each month at 08:00

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